A Werbefranken is a franc spent on marketing your business
The value of a Werbefranken to your business depends on how it is invested
There are countless options including…
Like everyone else, you want to maximise its value to your business, but with so many options available, where do you start?
Our approach is based on a system developed by a 144 year old gentleman called Elias St. Elmo Lewis ☺ AIDA (Attention – Interest – Decision – Action) describes the events that occur when a consumer engages with an advertisement. To succeed and grow their businesses SMEs unite with iEmbassy to trigger all 4.
The key to success is collaboration and each entity has a specific role to play. At iEmbassy we focus on helping SMEs to trigger the first two events in their potential customers…
Attention – We need to capture the attention of people online who are interested in your business
Interest – We need to provoke a reaction in these people so that they visit your business online
But iEmbassy alone cannot guarantee a small business’s success; a small business must fulfil its responsibilities in the partnership to achieve success overall.
Each of the 4 events has to occur for an enterprise to achieve its potential and so with A and I in iEmbassy’s hands, a small business must focus on triggering the following in its potential customers…
Desire – Is your product attractive?
Action – Is your product competitive in your market?
Together, we can execute this time-tested system for the benefit of you and your customers.
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